🌐 How to Claim Your Website on Pinterest Using a TXT Record

📘 Claiming your website on Pinterest is a great way to access valuable analytics. It boosts your brand’s visibility. It also ensures your Pinterest profile is linked to any content pinned from your site. One of the most secure ways to claim your website is by adding a DNS TXT record to your domain. This method is reliable. It’s best if you don’t want to edit code.

Steps: Claim Your Website on TXT Record

This method might sound technical, but it’s actually pretty straightforward with the right steps. Let’s get started!

1. Log In to Pinterest Business Account

• Go to Pinterest and log in.
• Click your profile picture (top right), then go to Settings > Claimed Accounts.
• Under Claim Website, enter your site’s domain (e.g., yourwebsite.com) and click Claim.

2. Choose the “Add TXT Record”

• Pinterest will present several verification methods—choose “Add TXT record”.
• You’ll receive a TXT record that looks something like this: pinterest-site-verification=abc123xyz456...

3. Access Your Domain’s DNS Settings

This depends on where your domain is registered. Common domain hosts include:

• GoDaddy
• Namecheap
• Google Domains
• Cloudflare
• Bluehost

To add the TXT record:

1. Log in to your domain registrar’s dashboard.
2. Locate the DNS Management or DNS Settings section.
3. Find an option to add a new record.
4. Choose TXT as the record type.
5. For the Host/Name, enter. @ (or leave blank, depending on your registrar).
6. For the Value, paste the Pinterest TXT record (e.g., pinterest-site-verification=abc123...).
7. Save or update the record.

🕒 DNS updates can take anywhere from a few minutes to 24 hours, depending on your provider.

4. Return to Pinterest and Confirm

• Once you’ve added the TXT record, go back to Pinterest to submit. By clicking => continue and going to the next step => Verify
• Pinterest will begin verifying your domain. You’ll receive a confirmation email or see a notification once the process is complete.

Click the Verify to Submit, done. You will get the Verification in progress from Pinterest. You have done it, just waiting for approval, don’t forget to check your email.

That’s it—you’ve now claimed your website on Pinterest using a TXT record! This method is perfect if you want a code-free solution that doesn’t require editing your website’s files. Once verified, you’ll unlock access to Pinterest Analytics and ensure your content is always connected to your business profile.

💡 Need an Alternative?

If you don’t have access to your DNS settings, you can use a faster method. Pinterest offers verification via an HTML meta tag. Alternatively, you can upload an HTML file to your website’s root directory.

Need help navigating your specific DNS provider’s dashboard? Just drop a comment to me with which one you use, and I’ll walk you through it with a new post!